About Wealth Wise Women

Financial education built for real life

We help women understand their options, evaluate tradeoffs, and ask stronger questions before making important financial decisions.

Why we were created

Information is everywhere. Experience helps turn it into informed action.

Financial guidance has largely been designed for high-income households, or for people willing to study markets for years. Neither describes most women’s lives.

Wealth Wise Women closes the distance between the information that already exists and the understanding you can actually use. The goal is not to turn every woman into a financial expert. It is to help you recognize your own situation, weigh the tradeoffs in front of you, ask sharper questions, and know when hiring a qualified professional is worth it.

We work with the topics that decide real outcomes for women 40+: Social Security timing, retirement income, taxes and IRMAA, long-term care, caregiving, estate planning, divorce, job loss, and running a small business.

Why we were created
Educate, prepare, and clarify
How we help

Four ways to learn with us

Every offering listed here exists today. As the podcast, workshop archive, and resource library grow, they will be added.
How we help

Workshops

One topic at a time, taught in a supportive setting, with handouts you keep. No product pitch at the end.
How we help

Group Zoom coaching

Scheduled group sessions that go deeper on a chosen topic, with general questions and real-life examples.
How we help

Starter resources

Checklists and worksheets for organizing your financial life, retirement, estate planning, and caregiving.
How we help

Individual consultation

A private conversation about your circumstances, to identify what may need personalized analysis.
Learn more

Why We Exist

The Wealth Wise Women was created to help close the gap between the abundance of financial information available today and the practical understanding needed to use it effectively. The goal is not to turn every woman into a financial expert, but to provide the knowledge and confidence needed to better understand personal finances, ask stronger questions, and make informed decisions.

While financial information has never been more accessible, many women still face challenges when it comes to organizing, evaluating, and applying that information to their own lives. Meaningful financial guidance has often been geared toward higher-income households, leaving many women without the support or education they need to feel confident about their financial future.

The Wealth Wise Women is designed specifically for women who want to become more informed, prepared, and empowered in their financial lives. By simplifying complex topics and focusing on real-world financial decisions, we help women gain greater clarity and confidence without the need for years of specialized study.

Through workshops, podcasts, and practical resources, The Wealth Wise Women makes financial concepts easier to understand and apply, supporting a healthier money mindset and a stronger foundation for long-term financial well-being.

Learn more

Mission, Vision & Values

Vision
A world where individuals and families, especially women 40+, can make informed financial decisions with confidence.
Mission
To provide practical workshops, coaching, and resources on retirement, estate planning, income, long-term care, and life transitions, so participants understand their options and plan with greater confidence.

Clarity

Plain language, with the tradeoffs stated out loud.

Empathy

Planning starts with the person and the family behind the numbers.

Preparation

Decisions made early are cheaper, calmer, and better.

Respect

Every question deserves patience. Every decision deserves context.
Our approach

What Makes Us Different

Plain language, without the talking down

Roth conversions, IRMAA brackets, survivor benefits, and annuity riders get explained the way a well-informed friend would explain them. Jargon gets translated, not avoided.

Current conditions, not textbook averages

Inflation, forced early retirement, changing job markets, and caregiving costs are treated as planning realities for women 40+.

Preparation before the crisis

Retirement, estate, insurance, and caregiving decisions are far easier when made with time, information, and family agreement, instead of during a hospital week.

Respect for what you already know

Most women have been managing money, households, and family obligations for decades. We start from that experience rather than assuming it away.

Role
Founder
Experience
25+ years with investors
Designation
Chartered Market Technician (CMT), 2007
Focus
Retirement income, risk, and planning education
Meet the founder

Michael R Morera, CMT

Michael has spent more than 25 years helping investors manage and grow wealth. He earned the Chartered Market Technician designation in 2007, and built Wealth Wise Women around the kind of education he wished his own family had been given.

He was raised in a family of women: his mother, her two sisters, and his grandmother. Their influence gave him an early appreciation for the responsibilities women carry inside a family, particularly in caregiving, financial decision-making, and holding a household together through a hard season.

Caring for his mother during her final year with pancreatic cancer showed him how quickly the medical and financial systems overwhelm a family when resources are limited and emotions are high.
Grief, paperwork, medical bills, and uncertainty arrive at the same time, and decisions get made under pressure that would have been far easier a year earlier. That experience, along with years of client work, shaped what Wealth Wise Women teaches and when it teaches it: clear information and honest preparation, well before the decisions become urgent.
Team

Our Network Partners

Several contributors work at affiliated companies. Their affiliation is listed so you always know who you are speaking with.

Ciara Lister, Esq.

Network attorney · eStatePlan
A former commercial insurance litigator and full-scholarship graduate of Ave Maria School of Law, focused on planning, preparation, and prevention for families.

Holly Halweg

Onboarding · ePIC Services Company
Supports participants through the onboarding process. A University of Texas at Austin graduate and longtime advocate for families raising children with special needs.

Rick Bailey

Asset protection · Camas
Works with individuals and business owners on protecting accumulated assets through inventory, risk assessment, layered protection, and periodic review.
How we are supported

Supported by organizations committed to accessible education

Wealth Wise Women is supported and subsidized by My Estate Plan Made Easy and TigerOne Gold. Their support keeps workshops, group coaching sessions, and educational resources accessible to a broader community of women.

Wealth Wise Women remains primarily an education and coaching platform. Any personalized advisory, estate-planning, insurance, or other professional services are offered separately, by separate entities, and only when a participant chooses to pursue them.

My Estate Plan Made Easy

Sponsor

TigerOne Gold

Sponsor